If you’re just measuring “recall”, that’s a valid (if kind of sad) level of learning. But if you move up the Kirkpatrick scale, you may require that the student actually be able to implement some of that knowledge or even apply it in a new situation.

I sometimes ask clients if they’d rather get on an airplane home from my workshop with a pilot who had been “exposed” to piloting skills in a lecture or if they’d like someone who had successfully landed a jumbo jet in the Hudson river saving everyone on board. This helps them understand the difference, and the corresponding difficulty and expense involved in teaching.