The new price of online textbooks is free

[blip.tv http://blip.tv/play/sWCB4PZcAg%5D

Thanks to Francois Therin for the reference to Flat World Knowledge. I certainly expect other online startups to follow their lead given the demographics of the target market. The majority of these individuals would probably prefer access the text electronically anyway but — at $0 — the incentive is even stronger. The business model also makes sense. Even if a tiny percentage take up the printed version option, given the large numbers, there is still money to be made. In India alone, there are probably a few hundred million individuals who would likely jump at the chance of access to a free text and there will be plenty of educators who will be willing to prescribe them.

Advertisements
Tagged with: , , , , ,
Posted in Online learning, Practical advice

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: